Social media ads: Facebook, Instagram & LinkedIn advertising, managed for you
I plan, run and optimize your advertising on Facebook, Instagram and LinkedIn: from campaign setup through audiences and creative requirements to clean conversion tracking. You get campaigns optimized for inquiries and sales instead of likes.
Why your ads bring likes and clicks but no customers
“I always click ‘Boost post' and get nothing but likes, no customers.”
“I have no idea which ad actually sells. I'm optimizing completely blind.”
“The Business Manager makes zero sense to me. Everything is linked wrong and nothing works.”
Whether it's likes, clicks or no reaction at all: without the right campaign objective, fitting audiences and clean conversion tracking, the platform doesn't optimize for inquiries and sales. That is exactly the setup I build for you. Inquiries instead of likes, that is what this page is about.
The channels at a glance
Facebook & Instagram (Meta)
The core for most companies: the largest reach in the DACH region and the best machine for turning interested people into buyers, if you feed it right. I build your setup from the ground up: campaign structure, audiences (custom and lookalike), retargeting funnels that bring warm prospects back, and clear creative requirements so you know which images and videos to deliver. Scaling starts only when the numbers support it.
LinkedIn ads for B2B
If your customers are companies, you reach decision makers on LinkedIn more precisely than anywhere else: by industry, job function, company size. Click prices are considerably higher than on Meta, which is why LinkedIn pays off above all for offers that need explaining and carry solid order values. I have managed B2B campaigns in telecommunications, among others, and tell you honestly whether the channel pays off for your offer.
And TikTok, Pinterest & co?
I run both on request. TikTok is a real second performance channel, but it demands a constant stream of fresh videos. Pinterest works more like a visual search engine with a long tail, interesting for home, DIY, food and similar niches. Whether one of these channels is a fit for you is something we clarify in the intro call.
Barbara Horak
With my comprehensive digital marketing knowledge from years of experience, I have been developing company-specific marketing strategies for over ten years, helping businesses reach their highest potential.
My focus is on combining proven performance marketing with modern AI and automation solutions. You win more customers and save time and resources along the way.
What does it cost to have social ads managed?
A Business Manager audit (Meta ads account analysis) costs 399 euros. 1:1 coaching ranges from 179 euros for one hour to 879 euros for a 5-hour mentoring. Ongoing management starts at 600 euros per month, depending on channels and scope. There is no percentage markup on your ad budget.
What fits your plans is what we clarify in the free intro call. After that you get a quote with a fixed scope instead of an open-ended hourly estimate.
How it works
Intro call
15 minutes, free. Goals, budget, channels. An honest assessment of whether and where a start pays off.
Account and tracking check
Business Manager, pixel, Conversions API, connections. First be able to measure, then spend money.
Setup
Campaign structure, audiences, retargeting, creative briefing. You know exactly what to deliver and why.
Test, optimize, report
Ongoing optimization and a monthly report that decisions follow from, plus a review call.
Running ads is not enough: clean measurement is part of it
Since Apple's app tracking prompt, a large share of iPhone users block classic pixel tracking; part of your sales then doesn't show up in Meta, and the algorithm optimizes with gaps. That is why measurement is part of every setup I build. It is the difference between “the ad is running” and “the ad is learning”.
Pixel + Conversions API
Measurement runs twice: in the browser via the pixel and additionally via the server (Conversions API). This way inquiries and sales arrive even when browsers or devices block the pixel.
Consent handled properly
Cookie consent and the data flow to Meta or LinkedIn are set up with GDPR in mind, so your campaigns run on a clean foundation.
Tested, not assumed
Every measurement is verified with real test inquiries before budget runs. That way the platform optimizes on numbers you can trust.
More on the tracking page.
What clients say
Real reviews from happy clients on LinkedIn and Fiverr.
Martyna Gressel
Experienced Marketing Leader
"Barbara is, without doubt, the most experienced and knowledgeable online marketing manager I've met in 12 years of my marketing career. I already know her for 10 years. She motivated me to start my blog and always supported creative thinking. Her technical understanding combined with marketing expertise and hands-on mentality makes Barbara the best choice of online marketing advisor for any company."
Martin Staudinger
Inhaber Schülerhilfe Hartberg, Leopoldstadt und Oberwart
"I have been working with Barbara since 2020, and I can confidently say that she is an absolute Performance Marketing expert. Her dedication, strategic mindset, and in-depth understanding of the field have consistently translated into outstanding results for our projects. What sets Barbara apart is not just her professional prowess, but also her personality."
Thomas Kohler
CEO & Founder pplwise
"I see Barbara as a strong marketing professional with extensive performance marketing experience and knowledge in PPC, SEM, and Analytics. She consults us in professionalizing our performance marketing and educate junior talent. With her support, we established a multi-channel approach to increase new customer growth and customer lifetime value."
Michael Haller
Head of iDWELL Finance
"Super kompetent, hoch professionell und sehr nett in der Zusammenarbeit. Kann ich nur empfehlen!!!"
Reviews on Fiverr
Original reviews in German.
„Barbara hält was sie verspricht. Sie hat termingerecht meine Analyse abgeliefert und konkrete Verbesserungsvorschläge gemacht. Ich kann sie nur weiterempfehlen. Danke Barbara.“
„Barbara arbeitet professionell, zuverlässig und mit großem Engagement. Die Ergebnisse haben unsere Erwartungen übertroffen, und sie bringt wertvolle Ideen ein, die unser Projekt bereichert haben. Klare Empfehlung, wir freuen uns auf die nächste Zusammenarbeit!“
„Diese kompetente Dame kennt sich wirklich im Bereich google ads aus. Hab schon mit einigen Experten vorher zusammengearbeitet, keiner hat so ein Wissen mitgebracht wie die Barbara. Danke! Perfekt!“
Rather learn it yourself?
Then 1:1 coaching is the right format: we work live in your account, via Zoom with screen sharing. You learn campaign setup, audiences and optimization directly on your own campaigns, every session is recorded and you get a summary with the next steps. From a single hour for concrete questions to mentoring over several weeks.
Request coachingSocial media ads or content marketing?
Both reach your audience on the same platforms, but in different ways and at different speeds. For orientation, before you commit to one direction:
Organic content
Regular posts build reach and trust over months and mainly cost time: for creating, posting and replying. The platforms, however, show organic posts to only part of your followers, so this reach is not something you can plan on.
- Costs time instead of ad budget
- Builds trust and visibility long-term
- Reach per post is not plannable
Social media ads
Ads buy reach immediately and target people who don't follow you yet: by interests, behavior or as retargeting. They can be aimed directly at inquiries and sales and measured, but cost ongoing budget and need good images or videos.
- Reach immediately and plannable
- Can be optimized for inquiries and sales, measurable
- Costs ongoing ad budget and creatives
In practice they complement each other: ads need good content, and organic posts show which topics and formats resonate with your audience. If you want measurable inquiries fast, ads are the more direct route; if you want to start without an ad budget, there is no way around regular content. Which mix fits you is what we clarify in the intro call.
Frequently asked questions
What does it cost to have social media ads managed?
A Business Manager audit (Meta ads account analysis) costs 399 euros. 1:1 coaching ranges from 179 euros (60 minutes) to 879 euros (5-hour mentoring). Ongoing management starts at 600 euros per month, depending on channels and scope, with no percentage markup on your ad budget. What fits is what we clarify in the free intro call.
What does advertising on Facebook and Instagram cost?
You set the budget yourself; billing is per click or per thousand impressions, and prices vary a lot by industry and season. As a rule of thumb for getting started: from about 10 euros per day, so enough data for optimization comes together. More important than the amount is the strategy behind it.
Social media ads or content marketing: which fits when?
Both reach people on the same platforms, but at different speeds. Organic content builds reach and trust over months and mainly costs time. Ads buy reach immediately and can be aimed directly at inquiries and sales, but cost ongoing budget. In practice they complement each other: ads need good images and videos, and organic posts show which content resonates with your audience. If you want measurable inquiries fast, ads are the more direct route; if you want to start without an ad budget, there is no way around regular content.
Are Meta ads worth it for small businesses?
Yes, if three things are in place: an offer that can be bought or inquired about online, usable images or videos, and a minimum budget for the test phase. If one of them is missing, I tell you in the intro call, before you spend money.
Why does ‘Boost post' bring only likes and no customers?
Because the boost button optimizes for interactions, not for inquiries or purchases. Real campaigns in the ads manager with the right campaign objective, audiences and conversion tracking play in a different league. That is exactly the difference between running ads and feeding coins into a machine.
Do I need TikTok or Pinterest in addition to Facebook and Instagram?
Usually not right away. TikTok pays off if you can produce fresh videos continuously and have test budget to spare; Pinterest for visual topics with a long buying process. Only once Meta runs cleanly is a second channel up next.
When do LinkedIn ads make sense?
When your customers are companies and your order value carries the higher click prices. Then the targeting by industry, job function and company size is impossible to replace. For consumer products, Meta is almost always the better start.
What to do if the ad account got suspended?
Stay calm, file an appeal via Meta support and find the cause before new ads run: usually it is policy violations, payment problems or suspicious account activity. Properly set up accounts with clean structures get suspended far less often.
Your customers actively search for your offer? Then have a look at Google Ads.
Let's look at your plans
In a free intro call (15 minutes) we clarify goals, budget and channels. If social ads are not up next for you yet, I tell you that too.
Book an intro call (15 min)