Conversion rate optimization: turning clicks into customers
You pay for every click. Whether it turns into a sale or an inquiry is decided by your landing page.
Between the click and the purchase, your landing page decides. That is exactly where I start.
Campaigns can't win if your landing page lets them down
Ads decide who reaches your page. Whether the click turns into an inquiry is decided three seconds later, on the landing page. That's why, for me, both belong together: the campaign that brings visitors and the page they land on.
The prerequisite is clean conversion tracking: without reliable numbers, you're optimizing blind.
Your cost per customer is cut in half without a single cent of extra ad budget. That is the lever of conversion rate optimization.
Analysis instead of guessing button colors
“Best practices” are just the most common practices, not automatically the best ones, as CRO expert Peep Laja puts it. That's why I don't start with a checklist, but with your data and your customers.
Read the numbers
Where exactly do visitors drop off? GA4 and session recordings show it.
Find your customers' language
What your customers write in reviews and inquiries reveals what they really want to buy and which doubts they have. That language belongs on your page, not marketing speak.
Prioritize hypotheses
First the drop-off points with the biggest leverage, then the fine-tuning.
Hand off the changes and measure
Your web developer usually implements the changes so nothing collides with your existing setup. I deliver the precise briefing, and afterwards I check against real numbers whether it works.
5 spots where landing pages give away inquiries
Visitors don't understand within three seconds what you offer and what they should do.
The ad promises something different from what the page shows (message match).
The form asks for too much: every required field costs you inquiries.
No trust anchors: no references, no reviews, no face.
On mobile, the page loads too slowly or the layout breaks. More than half of your visitors come on their phone.
Recognized one of these? Then your landing page is a case for an analysis.
Request an analysisWhat does conversion rate optimization cost?
Billing is by effort, my hourly rate starts at 120 euros. How many hours it takes depends on the scope: a single landing page analysis is something different from ongoing optimization across several pages.
What fits your page is what we clarify in the free intro call. After that you get a quote with a fixed scope instead of an open-ended hourly estimate.
Barbara Horak
With my comprehensive digital marketing knowledge from years of experience, I have been developing company-specific marketing strategies for over ten years, helping businesses reach their highest potential.
My focus is on combining proven performance marketing with modern AI and automation solutions. You win more customers and save time and resources along the way.
What clients say
Real reviews from happy clients on LinkedIn and Fiverr.
Martyna Gressel
Experienced Marketing Leader
"Barbara is, without doubt, the most experienced and knowledgeable online marketing manager I've met in 12 years of my marketing career. I already know her for 10 years. She motivated me to start my blog and always supported creative thinking. Her technical understanding combined with marketing expertise and hands-on mentality makes Barbara the best choice of online marketing advisor for any company."
Martin Staudinger
Inhaber Schülerhilfe Hartberg, Leopoldstadt und Oberwart
"I have been working with Barbara since 2020, and I can confidently say that she is an absolute Performance Marketing expert. Her dedication, strategic mindset, and in-depth understanding of the field have consistently translated into outstanding results for our projects. What sets Barbara apart is not just her professional prowess, but also her personality."
Thomas Kohler
CEO & Founder pplwise
"I see Barbara as a strong marketing professional with extensive performance marketing experience and knowledge in PPC, SEM, and Analytics. She consults us in professionalizing our performance marketing and educate junior talent. With her support, we established a multi-channel approach to increase new customer growth and customer lifetime value."
Michael Haller
Head of iDWELL Finance
"Super kompetent, hoch professionell und sehr nett in der Zusammenarbeit. Kann ich nur empfehlen!!!"
Frequently asked questions
What is a good conversion rate?
That depends heavily on industry, price point and traffic source; a blanket benchmark won't help you much. More important than comparing yourself to others: know your own rate and improve it month by month.
How much does conversion rate optimization cost?
Billing is by effort, my hourly rate starts at 120 euros. A single landing page analysis is manageable, ongoing optimization is a project. After the free intro call you get a quote with a fixed scope.
How fast will I see results?
Obvious problems (message match, forms, load time) take effect right after implementation. For cleanly measured before-and-after comparisons you need a few weeks of patience, depending on your traffic.
Isn't optimizing the campaigns enough?
No. Campaigns decide who arrives, the page decides who stays. If the page doesn't convince, even the best click won't buy. Both together are the lever.
Do it yourself or bring someone in?
You can run the self-check on this page right away. For everything else: an outside view finds the blind spots you scroll past every day.
Show me your landing page
In the free intro call we look at one page of your choice. In 15 minutes you'll walk away with at least one concrete thing to improve, even if we never speak again.
Book an intro call (15 min)