Conversion rate optimization: turning clicks into customers
You pay for every click. Whether it turns into a sale or an inquiry is decided by your landing page.
Between the click and the purchase, your landing page decides. That is exactly where I start.
Campaigns can't win if your landing page lets them down
Many businesses optimize their ads for years and wonder why nothing changes, while the problem sits three seconds after the click. That's why, for me, both belong together: the campaign that brings visitors and the page they land on.
The prerequisite is clean conversion tracking: without reliable numbers, you're optimizing blind.
Your cost per customer is cut in half without a single cent of extra ad budget. That is the lever of conversion rate optimization.
Analysis instead of guessing button colors
“Best practices” are just the most common practices, not automatically the best ones, as CRO expert Peep Laja puts it. That's why I don't start with a checklist, but with your data and your customers.
Read the numbers
Where exactly do visitors drop off? GA4 and session recordings show it.
Find your customers' language
What your customers write in reviews and inquiries reveals what they really want to buy and which doubts they have. That language belongs on your page, not marketing speak.
Prioritize hypotheses
First the drop-off points with the biggest leverage, then the fine-tuning.
Hand off the changes and measure
Your web developer usually implements the changes so nothing collides with your existing setup. I deliver the precise briefing, and afterwards I check against real numbers whether it works.
When conversion rate optimization isn't worth it (yet)
A/B tests need traffic
Classic A/B tests need more traffic than most small businesses have: without a few hundred conversions per month, it takes months until a test delivers a reliable result. CRO expert Peep Laja even puts the threshold for personalization at around 1,000 sales per month. If your traffic isn't there yet, I'll tell you so, instead of selling you a testing program.
What works with low traffic
A structured page analysis, session recordings (there are free tools for that), and direct feedback from your customers. That finds most problems without a single test.
5 spots where landing pages give away inquiries
Visitors don't understand within three seconds what you offer and what they should do.
The ad promises something different from what the page shows (message match).
The form asks for too much: every required field costs you inquiries.
No trust anchors: no references, no reviews, no face.
On mobile, the page loads too slowly or the layout breaks. More than half of your visitors come on their phone.
Recognized one of these? Then let's take a free look together.
Get your landing page checkedFrequently asked questions
What is a good conversion rate?
Industry studies put the average for online shops in the German-speaking market at around 2 percent, with big differences by industry and price point. More important than comparing yourself to others: know your own rate and improve it month by month.
How much does conversion rate optimization cost?
That depends on the scope: a single landing page analysis is manageable, ongoing optimization is a project. After the free intro call you get a quote with a clear framework.
How fast will I see results?
Obvious problems (message match, forms, load time) take effect right after implementation. For cleanly measured before-and-after comparisons you need a few weeks of patience, depending on your traffic.
Isn't optimizing the campaigns enough?
No. Campaigns decide who arrives, the page decides who stays. If the page doesn't convince, even the best click won't buy. Both together are the lever.
Do it yourself or bring someone in?
You can run the self-check on this page right away. For everything else: an outside view finds the blind spots you scroll past every day.
Show me your landing page
In the free intro call we look at one page of your choice. In 15 minutes you'll walk away with at least one concrete thing to improve, even if we never speak again.
Book an intro call (15 min)