ChatGPT Ads: advertising in ChatGPT
Since recently you can run ads inside ChatGPT, including Germany and Austria. I set up your campaign in the OpenAI Ads Manager, from the account and the tracking to the first ad, and manage it from there. You work directly with me, your account stays yours, and your budget goes straight to OpenAI.
How ChatGPT Ads work
Five things to know before you spend a euro. No jargon.
Where the ad appears
Below ChatGPT's answer, as a separate card with logo, title, short text and a link to your page. Clearly labelled as an ad. The answer itself stays untouched.
Who sees it
Logged-in adults on the free plan and the Go plan. Anyone paying for Plus, Pro or Business sees no ads.
How your ad matches the conversation
No keywords. You describe, in plain sentences, the situations where your offer helps, for example “someone is planning a company event in Vienna”. OpenAI shows the ad when a conversation fits. You also pick the country or region.
What it costs and how you are billed
There is no fixed price. Ads run in an auction, and you pay per click, per impression or with a conversion objective. You set the budget and pay it directly to OpenAI.
Approval and rules
OpenAI reviews your ad account and every ad before anything runs. No ads are shown around sensitive topics such as health or politics. Advertisers never see chat content.
How I can help
Have it set up and run it yourself, or hand it over completely. Your call.
What does the ChatGPT Ads setup include?
I create the account and brand profile in the OpenAI Ads Manager, add the pixel to your website (with cookie consent, as the GDPR requires), write the situation descriptions your ads are matched against, and write the ads. I also check whether your landing page delivers what the ad promises. You get a handover with documentation.
- Account + brand profile
- Pixel with consent
- Situation descriptions (context hints)
- Ad copy + image
- Landing page check
- Handover with documentation
What does ongoing management include?
I keep adjusting situation descriptions, ads and bids, check which conversations bring enquiries, and get in touch before budget drifts in the wrong direction. Every month you get a report you understand without a translator, plus a call to go through it. Cancel monthly.
- Ongoing optimisation
- Monthly report + call
- Budget monitoring
- Aligned with Google Ads and Meta Ads
- Cancel monthly
Why tracking comes before the first ad
ChatGPT Ads can optimise for enquiries and sales, but only if it can see those events. So I build the measurement before the first ad goes live.
Pixel with consent
A small script on your site reports page views and enquiries to OpenAI. It only sends after the visitor has agreed in the cookie banner.
Goals OpenAI can optimise for
Enquiry, booking, order: I define which event counts as success. Only with that data can the campaign run on conversions instead of clicks alone.
How I set up tracking in general: Conversion Tracking.
How I work
Four commitments that apply to every project.
Your account belongs to you.
It runs in your name and you keep full access at all times. Account, data and history stay with you, even after we stop working together.
You pay your ad budget directly to OpenAI.
I only bill my work, with no markup on your budget.
Cancel monthly.
No minimum term, no exit fee.
You always work directly with me.
The person from the first call is the person managing your campaign. There is no one else.
How we start
First call
15 minutes, free. We clarify whether ChatGPT Ads fit your offer and whether setup or management is the right route.
Account, tracking, landing page
I create the ad account, add the pixel and check the landing page. OpenAI approves the account.
Campaign live
Situation descriptions, ads and budget are in place and the first campaign runs. You get the access details and documentation.
Optimise and report
I see which conversations bring enquiries and sharpen the setup. Monthly report and call included.
What you pay
Two separate items, never mixed: you set your ad budget yourself and pay it directly to OpenAI. My work for setup or management is billed separately, with no percentage on your budget.
After the first call you get a quote with fixed items.
Book a call
Barbara Horak
With my comprehensive digital marketing knowledge from years of experience, I have been developing company-specific marketing strategies for over ten years, helping businesses reach their highest potential.
My focus is on combining proven performance marketing with modern AI and automation solutions. You win more customers and save time and resources along the way.
What clients say
Real reviews from happy clients on LinkedIn and Fiverr.
Martyna Gressel
Experienced Marketing Leader
"Barbara is, without doubt, the most experienced and knowledgeable online marketing manager I've met in 12 years of my marketing career. I already know her for 10 years. She motivated me to start my blog and always supported creative thinking. Her technical understanding combined with marketing expertise and hands-on mentality makes Barbara the best choice of online marketing advisor for any company."
Martin Staudinger
Inhaber Schülerhilfe Hartberg, Leopoldstadt und Oberwart
"I have been working with Barbara since 2020, and I can confidently say that she is an absolute Performance Marketing expert. Her dedication, strategic mindset, and in-depth understanding of the field have consistently translated into outstanding results for our projects. What sets Barbara apart is not just her professional prowess, but also her personality."
Thomas Kohler
CEO & Founder pplwise
"I see Barbara as a strong marketing professional with extensive performance marketing experience and knowledge in PPC, SEM, and Analytics. She consults us in professionalizing our performance marketing and educate junior talent. With her support, we established a multi-channel approach to increase new customer growth and customer lifetime value."
Michael Haller
Head of iDWELL Finance
"Super kompetent, hoch professionell und sehr nett in der Zusammenarbeit. Kann ich nur empfehlen!!!"
Frequently asked questions about ChatGPT Ads
What are ChatGPT Ads?
Ads that appear below a ChatGPT answer as a separate card with logo, title, short text and link. They are labelled as ads and do not change the answer. They are booked through the OpenAI Ads Manager.
Who sees ads in ChatGPT?
Logged-in adults on the free plan and the Go plan. Users of Plus, Pro, Business, Enterprise and Edu see no ads.
Can I book keywords like in Google Ads?
No. Instead of keywords you describe situations where your offer fits. OpenAI decides from the conversation whether to show the ad. Delivery is not guaranteed, which is why a precise description matters.
How are ChatGPT Ads billed?
Through an auction, with no price list. When creating the campaign you choose whether to pay per impression, per click or with a conversion objective. That choice cannot be changed later. You pay the budget directly to OpenAI.
Are ChatGPT Ads available in Austria and Germany?
Yes. Since recently ads are shown in both countries and ad accounts can be created through the OpenAI Ads Manager. Country and currency are fixed once the account exists.
Are ChatGPT Ads compatible with the GDPR?
In Europe ads are matched only on conversation context and region, without audiences built from customer data. The pixel on your site only sends after consent in the cookie banner. The legal review of your privacy policy stays with your legal advisor.
What do setup and management cost?
That depends on scope and starting point: is tracking already in place, how many offers should be advertised, do you need a landing page. After the free first call you get a quote with fixed items.
Want to combine ChatGPT Ads with search or social ads? Have a look at Google Ads and Social Media Ads.
Advertising in ChatGPT, without fighting your way through the Ads Manager
A 15-minute call and you know whether ChatGPT Ads make sense for your offer and what the start looks like.
Book a call (15 min)