Google Ads freelancer: audit, coaching or ongoing management
I audit, explain or take over your Google Ads campaigns: a one-off audit with report, 1:1 coaching live in your account, or ongoing management. You work directly with me, your account stays yours, and in the end you understand what your budget is working for.
Does this sound familiar?
“We burned a lot of money, but it got us nothing.”
“My competitors have far bigger ad budgets. I can't compete with that.”
“Click prices in my industry are too high. Google Ads doesn't pay off for me.”
Whether one of these applies to you is something a look into your account shows: actual search terms, conversion data and budget allocation instead of guesswork. Clarity instead of a black box, that is what this page is about.
How I can help you
Get a one-off audit, learn it yourself or hand it over: you decide how much you give out of your hands.
What does a Google Ads audit cover?
Everything that costs or earns money: campaign structure, keywords and actual search terms, ads, bids and budget allocation, conversion tracking, competition. You get a PDF report with concrete recommendations and a call to walk through it. Read-only access is enough, I don't need control over your account.
- Full account analysis
- Campaign structure review
- Keyword performance
- Ad copy assessment
- Conversion tracking check
- Competitor analysis
- PDF report + review call
How does a Google Ads coaching session work?
We work live in your account, via Zoom with screen sharing: no theoretical slides, but real changes to your campaigns. I pick you up wherever you stand, from your first campaign to Performance Max. Every session is recorded and you get a summary with action points.
- 1:1 via Zoom
- Analysis of your account beforehand
- Live implementation in your account
- Recording + summary
- Mentoring over several weeks if you want
What does ongoing Google Ads management include?
I optimize your campaigns continuously, monitor performance and get in touch before something gets expensive. You receive a monthly report you actually understand, plus a call to discuss it. Strategic advice included: I also tell you when your budget would work harder elsewhere.
- Continuous optimization
- Monthly report + review call
- Performance monitoring
- Strategic advice
- Cancel monthly
Is your account burning money? The 6-point check
If you answer yes to any of these questions, a look into the account is worth it.
Have you not looked at your search terms report for more than three months?
Has your account's change history been empty for months, even though someone is being paid for it?
Has your conversion tracking never been verified with a real test inquiry?
Is Performance Max running without negative keywords and without verified conversion goals?
Do you get reports that lead to not a single decision?
Do you not know which campaign spent money last month without selling anything?
At least one yes? Then your account is a case for an audit.
Request an auditHow I work: five commitments
Your account belongs to you.
It runs in your name and you keep full access at all times. Even if we stop working together, the account, data and history stay with you.
You pay your ad budget directly to Google.
I only invoice my work, with no markup on your budget.
Read-only access is enough for the audit.
I don't need admin rights to tell you where your budget is leaking.
Cancel monthly.
No minimum term, no switching fee. I want you to stay because the numbers add up.
You always work directly with me.
The person from the intro call is the same person managing your account. There is no one else.
What does Google Ads management cost?
An audit costs 349 to 599 euros, depending on whether I implement the recommendations right away. 1:1 coaching ranges from 179 euros for one hour to 879 euros for a 5-hour mentoring. Ongoing management starts at 500 euros per month, depending on account size and scope.
What fits your account is what we clarify in the free intro call. After that you get a quote with a fixed scope instead of an open-ended hourly estimate.
How we start
Intro call
15 minutes, free. We clarify what fits your situation: audit, coaching or ongoing management. An honest recommendation, even if it is “none of them yet”.
Access & analysis
You give me read-only access, I look at campaigns, search terms and tracking. No guesses, real account data.
Implementation
Depending on the path: report with a review call, coaching session live in your account, or setup and ongoing optimization.
More performance
The goal: more inquiries and sales from your budget. I measure what the campaigns deliver and keep optimizing where it pays off. Reporting and documentation come with it.
Barbara Horak
With my comprehensive digital marketing knowledge from years of experience, I have been developing company-specific marketing strategies for over ten years, helping businesses reach their highest potential.
My focus is on combining proven performance marketing with modern AI and automation solutions. You win more customers and save time and resources along the way.
What clients say
Real reviews from happy clients on LinkedIn and Fiverr.
Martyna Gressel
Experienced Marketing Leader
"Barbara is, without doubt, the most experienced and knowledgeable online marketing manager I've met in 12 years of my marketing career. I already know her for 10 years. She motivated me to start my blog and always supported creative thinking. Her technical understanding combined with marketing expertise and hands-on mentality makes Barbara the best choice of online marketing advisor for any company."
Martin Staudinger
Inhaber Schülerhilfe Hartberg, Leopoldstadt und Oberwart
"I have been working with Barbara since 2020, and I can confidently say that she is an absolute Performance Marketing expert. Her dedication, strategic mindset, and in-depth understanding of the field have consistently translated into outstanding results for our projects. What sets Barbara apart is not just her professional prowess, but also her personality."
Thomas Kohler
CEO & Founder pplwise
"I see Barbara as a strong marketing professional with extensive performance marketing experience and knowledge in PPC, SEM, and Analytics. She consults us in professionalizing our performance marketing and educate junior talent. With her support, we established a multi-channel approach to increase new customer growth and customer lifetime value."
Michael Haller
Head of iDWELL Finance
"Super kompetent, hoch professionell und sehr nett in der Zusammenarbeit. Kann ich nur empfehlen!!!"
Reviews on Fiverr
Original reviews in German.
„Barbara hält was sie verspricht. Sie hat termingerecht meine Analyse abgeliefert und konkrete Verbesserungsvorschläge gemacht. Ich kann sie nur weiterempfehlen. Danke Barbara.“
„Barbara arbeitet professionell, zuverlässig und mit großem Engagement. Die Ergebnisse haben unsere Erwartungen übertroffen, und sie bringt wertvolle Ideen ein, die unser Projekt bereichert haben. Klare Empfehlung, wir freuen uns auf die nächste Zusammenarbeit!“
„Diese kompetente Dame kennt sich wirklich im Bereich google ads aus. Hab schon mit einigen Experten vorher zusammengearbeitet, keiner hat so ein Wissen mitgebracht wie die Barbara. Danke! Perfekt!“
Frequently asked questions
What does Google Ads management cost?
A Google Ads audit costs 349 to 599 euros, depending on whether I implement the recommendations right away. 1:1 coaching ranges from 179 euros (60 minutes) to 879 euros (5-hour mentoring). Ongoing management starts at 500 euros per month, depending on account size and scope. What fits your account is what we clarify in the free intro call.
Can I run Google Ads myself?
Yes, with time and the willingness to learn. That is exactly what the coaching is for: you learn live in your own account what works, instead of watching courses. If you don't want to invest the time, an audit or ongoing management is the better fit.
What is checked in a Google Ads audit?
Campaign structure, keywords and actual search terms, ad copy, bidding strategies, budget allocation, conversion tracking and competition. The result is a PDF report with prioritized recommendations plus a review call. Read-only access is enough.
Why does my campaign get clicks but no inquiries?
Typical causes: the budget runs on search terms that don't match your offer, the conversion tracking doesn't measure incoming inquiries, or the landing page doesn't deliver on the ad's promise. An audit shows which of these applies to your account.
Do I have to commit long-term?
No. Audits and coaching sessions are one-off projects, ongoing management can be cancelled monthly. Your account and your data stay with you in any case.
Your customers spend their time on Facebook, Instagram or LinkedIn instead? Then have a look at social media ads.
Let's look at your account
In a free intro call (15 minutes) we clarify whether an audit, coaching or ongoing management fits you. If Google Ads doesn't pay off for you yet, I tell you that too.
Book an intro call (15 min)