AI consulting and implementation for your marketing
I show you where AI actually moves your marketing forward, and I set it up with you. No slide deck, a real setup.
Where AI moves you forward
In the end it is about revenue. These are the levers I work on most often.
Ad copy & variants
More variants to test, in minutes. You find the ad that actually sells much faster.
Creatives, images & video
Image variants and short clips for social and ads, no shoot day needed. More material for campaigns that perform.
Analysis & understanding data
Data from GA4, ads and CRM merged and analyzed. You understand your customers better and sharpen your strategy for more revenue.
Automated reporting
GA4, Google Ads and Meta pulled into one report automatically. More time for optimization instead of shuffling numbers.
Research & briefings
Competitors and topics pre-researched, ready for your briefing.
Routine workflows
Leads into the CRM, templates, recurring steps. Set up once, it runs in the background.
What you get out of it
The time you save goes where it counts: into strategy, customers and revenue.
More time for strategy
The routine work runs automatically, so you work on what matters instead of busywork.
Understand your data better
Numbers from all channels merged and readable, so you base decisions on facts.
Better customer messaging
Content that fits your audience, produced faster and in more variants to test.
Optimized processes
Recurring workflows cleanly automated: less manual work, fewer errors.
AI alone gets you nowhere. Knowledge plus handling does.
Opening an AI tool is easy. Getting usable results out of it is not. The leverage only appears when both come together.
What you get
Consulting & training
On your real tasks, not on slides.
Content, video & ads
Copy, creatives and videos with AI, reviewed by a marketer.
Personalized AI agents
Assistants trained on your brand, data and workflows.
Data preparation for AI
Your data prepared so AI can work with it cleanly.
Setup & automation
Claude Code, n8n, Make, connected to your tools.
How I work
Directly with me, from analysis to the finished setup. No junior, no one in between.
Analysis
We go through your marketing workflows and find the spots where AI saves real time. And where it does not pay off, I tell you that too.
Setup
I set up tools, agents and workflows, connected to your systems like GA4, CRM and ad accounts. You configure nothing yourself.
Onboarding
Your team learns on the real tasks, with recordings and templates to follow.
Independence
You keep working without me. If you want, I stay available for updates and new use cases.
Barbara Horak
With my comprehensive digital marketing knowledge from years of experience, I have been developing company-specific marketing strategies for over ten years, helping businesses reach their highest potential.
My focus is on combining proven performance marketing with modern AI and automation solutions. You win more customers and save time and resources along the way.
Was Kunden sagen
Echte Bewertungen von zufriedenen Kunden auf LinkedIn und Fiverr.
Martyna Gressel
Experienced Marketing Leader
"Barbara is, without doubt, the most experienced and knowledgeable online marketing manager I've met in 12 years of my marketing career. I already know her for 10 years. She motivated me to start my blog and always supported creative thinking. Her technical understanding combined with marketing expertise and hands-on mentality makes Barbara the best choice of online marketing advisor for any company."
Martin Staudinger
Inhaber Schülerhilfe Hartberg, Leopoldstadt und Oberwart
"I have been working with Barbara since 2020, and I can confidently say that she is an absolute Performance Marketing expert. Her dedication, strategic mindset, and in-depth understanding of the field have consistently translated into outstanding results for our projects. What sets Barbara apart is not just her professional prowess, but also her personality."
Thomas Kohler
CEO & Founder pplwise
"I see Barbara as a strong marketing professional with extensive performance marketing experience and knowledge in PPC, SEM, and Analytics. She consults us in professionalizing our performance marketing and educate junior talent. With her support, we established a multi-channel approach to increase new customer growth and customer lifetime value."
Michael Haller
Head of iDWELL Finance
"Super kompetent, hoch professionell und sehr nett in der Zusammenarbeit. Kann ich nur empfehlen!!!"
Frequently asked questions
What does it cost?
That depends on the scope: a training session is not the same as a full setup with agents and workflows. What makes sense for you is something we clarify in the intro call, which is free. After that you get a concrete proposal with effort and price.
We already use ChatGPT. Isn't that enough?
For experimenting, yes. The difference comes when AI is built into your workflows: with your data, your tone of voice, your approval steps.
Do we have to buy new tools?
Often not. Many companies already pay for licenses they barely use. If something is missing, we discuss it beforehand, including the cost.
How do we start?
Intro call (15 minutes, free), then a concrete proposal with effort and price. No subscription, no minimum term.
Get in touch
Questions, or ready to get started? Call me, send a message or book a slot right away.
Let's take a look at your marketing
In the intro call we figure out where AI helps you most. Free and without obligation.
Book an intro call (15 min)